Sync licensing agents:
who to know & how to pitch.
A curated directory of reputable sync agents and a step-by-step pitching guide built from 2,000+ real placements.
What does a sync agent do?
A sync licensing agent represents your catalog to music supervisors, ad agencies, film studios, and game publishers. They pitch your tracks for specific scenes, negotiate license fees, and handle the paperwork — so you can focus on making music.
Good agents have direct relationships with supervisors at Netflix, HBO, Disney, Paramount, and major brands. They know what briefs are coming before they hit public listings. That early access is worth the commission they take — typically 20–30% of the gross license fee.
Not every artist needs an agent. But if your catalog is growing and you want consistent, higher-dollar placements, the right agent becomes a force multiplier.
Reputable sync agents
Research each before submitting. Every agent has a different sound, format, and submission process.
Catch 22 Music
Los AngelesTrailers, film, major brands
Strong in epic/trailer cues. Known for fast turnaround on tight deadlines.
Cymbal Music
New YorkTV, indie film, streamers
Great for hip-hop and indie rock. Works closely with MTV, Hulu, and A24-style projects.
The Orchard / Film & TV
GlobalSync + distribution bundle
If you're already distributed through The Orchard, their sync team can cross-pitch your catalog automatically.
Marmoset Music
PortlandAds, branded content
Curated roster. Excellent for producers with unique, boutique sounds and full stem packs.
Songtradr (Creative Licensing)
GlobalFilm, TV, gaming, UGC
Hybrid platform — algorithmic matching + human pitching. Good for volume and data-backed targeting.
Extreme Music
London / Santa MonicaTrailers, sports, promos
High-energy catalog focus. Strong placements with ESPN, NFL, and major trailer houses.
How to pitch a sync agent
This is the exact system CEOGreg teaches inside the bootcamp. Follow it and you'll stand out from 90% of cold submissions.
Get your catalog ready first
Agents don't want demos — they want fully mixed, mastered, and metadata-tagged tracks. Have clean instrumental versions, stems, and a one-sheet ready before you reach out.
Research the agent's roster
Listen to what they already represent. If you sound nothing like their current catalog, you're wasting their time and yours. Match your sound to their strengths.
Write a short, specific email
Subject line should be your genre + a placement credential (even a small one). Body: 3 sentences max. Attach a private SoundCloud link or a clean Dropbox folder — not a Google Drive wall.
Follow up once — then move on
If you don't hear back in 2–3 weeks, send one polite follow-up. No response after that means it's a no for now. Keep building and re-pitch in 6 months with new material.
Be ready for the ask
If they reply, they'll want exclusivity terms, a percentage split, and sometimes a commitment period. Read every contract. If you don't understand master vs. publishing splits, learn before you sign.
Agent vs. direct: when to go which route
Go direct if…
- You have fewer than 20 release-ready tracks
- You enjoy the business side and have time to pitch weekly
- You already have supervisor contacts
- You want to keep 100% of every license fee
Get an agent if…
- Your catalog is deep and consistently high quality
- You want access to bigger-budget briefs
- You don't have time to pitch and negotiate deals yourself
- You're ready to give up 20–30% for volume and higher fees
Common questions
Quick answers about sync agents, fees, and getting started.
Want the full system?
The bootcamp covers catalog prep, pitching, deal reading, and live feedback from a sync agent with 2,000+ placements.
Atlanta, GA · August 8 · 20 seats only